About Pixiu

Pixiu Capital is a global investment firm based in Hong Kong. The firm’s objective is to generate superior risk-adjusted returns for our investors over the long term. With a broad mandate to invest across sectors around the world, in public and private companies, our investment team conducts deep fundamental research in search of investment opportunities that we believe are best positioned to deliver asymmetrical returns.




Pixiu places heavy emphasis on fostering a culture where its members can perform strongly within the highest ethical standards. The firm’s culture is predicated on the following principles: integrity, creativity, collaboration, thoroughness, and internal talent development.




We strive to be more than just an investment firm, by giving back to our community both on a local and global level. We are also a strong supporter of ethical and sustainable investment practices in Hong Kong and around the world. Pixiu Capital is a member of the United Nations Principles for Responsible Investment (UN-PRI)



The Pixiu Charitable Foundation

The Pixiu Charitable Foundation was founded with commitments from the firm’s founders and investors. The Foundation’s resources are directed to a variety of charitable causes, with the aim of supporting the communities in which we work and live. The Foundation’s resource-directing decisions are run independently of Pixiu Capital’s investment activities.


At Pixiu Capital, we apply our strengths as a leading investment and advisory firm to deliver solutions, unlock value and propel growth. Our capital fuels the development of businesses and communities.

The solutions we provide reflect the insights generated by our diverse, global business platform, which encompasses private equity, real estate funds, family offices and independent advisory and restructuring practices. We have built our firm on a strong foundation of intellectual capital. We focus on attracting exceptionally talented people and on creating an atmosphere that rewards initiative and independent thinking.

Above all, we have made it our No. 1 priority to serve the needs of our investors and clients. This commitment is reflected in a culture that values integrity, professionalism and a passion for excellence. It also leads us to operate with prudence, financial discipline, a long-term perspective, and a clear understanding that trust is something we must earn every day.


We have built Pixiu’s platform to develop long-term partnerships with our investors and clients and help them with a range of needs, including private equity investments, M&A and restructuring advisory, as well as diversified capital management. Our business philosophy is based on the following four principles:


Our investors, the companies which we invest in, our business partners as well as our employees put our trust in each other to pursue a win-win cooperation. We are committed to operating in a transparent manner, and putting integrity above all in our business.

Robust Risk Managament

We implement stringent risk management mechanisms on our platform. We pursue high returns under acceptable risk only. Our internal control system covers investment due diligence management, project management and exit strategies.


As strong practitioners of value investing, we invest only in opportunities that we deem to be undervalued. We expect a reasonable return through a rigorous, fundamental analysis approach to prevent any personal biases or emotions from influencing our judgment.


We target outstanding companies with strong growth prospects, focusing on familiar industries only. These include financials, technology, consumer retail, and more.


Since 2007, Pixiu has become a leading global alternative investment manager and financial advisor and an established global financial brand. Here are several of the milestones in our history.



Since 2007, Pixiu has become a leading alternative investment manager and financial advisor and an established financial brand. Here are several of the milestones in our history.



Pixiu’s Corporate Services division is established, providing cross border restructuring, offshore companies set up and bank accounts opening services.



Pixiu’s Real Estate division steps into global real estate investment, real estate consulting service and assets allocation services in China (partners with TL Property Group ) and United States (partners with Companile LLC ).



Pixiu’s Asset Management division is established and launched our first private equity fund. At the same year, it starts to provide customized hedge and private equity fund solutions as well as family office services to investors.



Pixiu launched our first hedge fund. Pixiu launched our second private equity fund. Pixiu launched our first algo fund.


Committed to Being Responsible Global Citizen

We strive to provide solutions that create lasting value for our investors, the companies in which we invest and society at large. It is well known that stronger, better-run companies create jobs and strengthen economies. We have helped make scores of companies stronger and more competitive, and in doing so, bolstered the communities in which their employees live and work.

The Pixiu Charitable Foundation

The Pixiu Charitable Foundation was founded with commitments from the Firm’s founders and investors. Influenced by the enterprising heritage of the firm and its founders, The Foundation is directing its resources and utilizing the intellectual capital of the firm to foster entrepreneurship globally.

The Foundation has committed to our Entrepreneurship Initiative to create connected networks, or “ecosystems”, of master coaches in regions across the nation and around the world. Through establishing these ecosystems, we can ultimately build an elite global network of master coaches and entrepreneurial support for aspiring entrepreneurs, and in turn, the high-growth businesses and industries that are most known to spark economic growth.